Ryan Anderson

• Leading Herman Miller's Future Technology Team, responsible for defining the organization's point of view and road-map relative to technology

• Conducting broad-based, user-centered research to identify emergent behavioral patterns caused by new technologies

• Generating new user-centered design principles and product concepts to technologically inform and evolve Herman Miller’s product and service offering

• Developed digital strategies to launch new products in North America, Europe, the Middle East and Africa.

• Developed and launched Steelcase’s first fully-integrated social media campaigns, uniting the efforts of global teams and channel partners

• Launched media:scape, Steelcase’s first collaborative technology product, and managed all critical facets of its growth – including marketing strategies, sales and channel readiness, and supporting critical sales opportunities to help Steelcase be successful in the new realm of workplace technologies

• Oversaw rapid development of product, simultaneously managing several product development projects in concert with internal and external development partners

• Developed and managed co-marketing relationships with several technology companies, including Microsoft and Polycom, to develop mutually-beneficial approaches to sales growth

• Created regional product launch and “pre-sell” strategies for new products, effectively linking the Steelcase product development and sales organizations

• Delivered 100+ audience-specific trends seminars in local markets, priming the marketplace for the release of new collaborative workplace solutions

• Member of a small team charged with reorganizing the Steelcase brand architecture, defining the brand essence of each core brand, and designing customer experiences that emphasized the unique promise of each brand

• Led three research-driven, experience-design projects that resulted in a new co-branded Steelcase dealer showroom program, new marketing strategies for reaching small businesses, and new sales strategies for working with architectural and interior design firms

• Served as a behind-the-scenes marketing consultant to the Steelcase sales organization for “must win” projects, brokering a variety of creative resources used to differentiate Steelcase in the marketplace, resulting in a regional increase of over $10m in incremental sales

• Helped to create a new tactical sales training for Steelcase called Evidence-based Selling, emphasizing the role of storytelling and the use of key customer metrics to win new business

• Served Chicago’s architecture and interior design (A&D) community by calling on approximately thirty design firms, promoting the Steelcase brand and ensuring Steelcase’s participation in projects

• Achieved $5.5 million in sales in eighteen months, significantly surpassing sales goal

• Provided short-term fund raising and marketing oversight for a $1.9m nonprofit, managing donor development, advertising, grant proposals, and the development staff

• Created and instituted a tactical development plan that includes the organization’s first donor segmentation model and target marketing strategy

• Assisted Director of Operations in management of marketing, budgets, human resources, board management and other operational issues while pursuing my M.B.A.

• Managed the sales operations and showroom for Steelcase’s Turnstone brand, calling on dealers and establishing relationships with small and mid-sized architectural and design firms.

• Achieved over $5.7 million of furniture sales, surpassing target sales goal by 48%.

• Managed Steelcase’s showroom in the Merchandise Mart and helped to launch new product offerings by personally hosting more than 1200 client visits to its Chicago facility.

• Served as Systems Product Specialist, helping to win and protect accounts by assisting design professionals, distributors and fellow salespersons with technical and competitive product information.

• Defined customer criteria for four products in early stages of development, resulting in successful advancement through several stages of the development process.

• Served as market research specialist, coordinating direct and secondary consumer research resulting in a more comprehensive understanding of consumer needs.