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Recent Media Appearances
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3.28.12 Quoted in NY Times, discussing how furniture design adapts to technology
1.17.12 Guest of Shelly Irwin on WGVU's Morning Radio Show, discussing our blog, For Better and Worse
1.03.12 Guest of Fox 17, discussing our blog, For Better And Worse
11.22.11 Guest of Fox 17, discussing the need to balance work and family
10.7.11 Guest of Fox 17, discussing how to avoid holiday relationship stress
8.10.11 - Guest on Fox 17, discussing relationship do's and don'ts of using social media
7.29.11 - Guest on Fox 17, discussing how to choose Mr. or Mrs. Right
6.09.11 - West Michigan Business Review, discussing workplace collaboration
6.06.11 - Monday Morning Quarterback, discussing Steelcase's NeoCon introductions (subscribers only)
6.05.11 - Guest of WZZM, discussing Kids Food Basket
5.30.11 - Guest of Fox 17, discussing holiday stress
5.17.11 - Steelcase article on distributed collaboration
5.02.11- Guest on Fox 17, discussing relationships. Segment 1 & Segment 2
4.11.11 - Interior Sources, Steelcase's media:scape wins an Edison Award
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Tweets
- God doesn't have a mission for his people, he has a people for his mission. - @johnpauldickson #adabible
- @hermanmiller pop up store in Soho http://t.co/4EEQC9Q7
- @QuirkyEtiquette thanks !
- 11th anniversary! http://t.co/I96J1rJR
- Just posted a photo http://t.co/UFD5nv0f
- @project2pointo you're assuming I've had time to think about it!
- @nigelcameron @CIAspygirl guilty as charged... such as easy way of paying it forward
- @jennyitup @klout yes, even algorithms need grace
- @jennyitup don't take it personally...you're arguing with algorithms not people
- @jennyitup is there a klout rating for those that tweet about disliking klout?
- Lookin forward to being back in G-rap tonight!
- Hallelujah...Glory be to our Great God
- @kidsfoodbasket third time's a charm?
- @marmitemel gotta love instagram
- Isn't it gorgeous? http://t.co/vEdhVFad
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Info
- Director of Future Technology at Herman MillerFurniture | Greater Grand Rapids, Michigan Area, USSummaryResearch and development professional with a passion for understanding the impact of emerging technologies.
Community Activities include:
- Member of Board of Directors at Kids Food Basket in Grand Rapids, MI.
- Member of the 2012 class of Leadership Grand Rapids
- Member of LaughFest cabinet, through Gilda's Club Grand RapidsSpecialties: Research, marketing strategy, social media, emerging technologies, experience design, relational selling, user-centered market researchExperience- Mar 2012 - PresentDirector of Future Technology / Herman MillerPrivileged to join the research and development team at Herman Miller in a new role focused on the intersection of technology and the workplace.
- May 2011 - Mar 2012Manager, Emerging Media, Global Launch Team / Steelcase• Member of the Global Product Launch Team, focusing exclusively on developing strategies to launch new products using social media and other forms of digital marketing in North America, Europe, the Middle East and Africa. • Developed and launched Steelcase’s first fully-integrated social media campaigns, uniting the efforts of multiple internal groups, Steelcase’s channel partners, and independent bloggers to promote new product introductions
- Sept 2009 - May 2011Product Marketing Manager, media:scape / Steelcase• Launched media:scape, Steelcase’s first collaborative workplace technology product, and manage all critical facets of its growth – including targeted marketing strategies, training of sales channel, supporting critical sales opportunities, and other strategies required to help Steelcase and Steelcase dealers be successful in the new realm of workplace technologies • Oversaw rapid development of product, simultaneously managing several product development projects in concert with internal and external development partners • Developed and managed co-marketing relationships with several technology companies, including Microsoft and Polycom, to develop mutually-beneficial approaches to sales growth
- Jan 2008 - Sept 2009Workplace Consultant, Advanced Solutions Team / Steelcase• Created regional product launch and “pre-sell” strategy for customers/architectural firms/dealers, while acting as a liaison between the Steelcase product development and sales organizations • Delivered 100+ audience-specific trends seminars in local markets, priming the marketplace for the release of new collaborative workplace solutions • Focused on developing an organizational competence around the launch and pre-sale of new products by working in concert with a variety of internal stakeholders
- Aug 2006 - Jan 2008Project Leader, Brand Experience Team / Steelcase• Member of a small team charged with reorganizing the Steelcase brand architecture, defining the brand essence of each core brand, and designing customer experiences that emphasized the unique promise of each brand • Led three research-driven, experience-design projects that resulted in a new co-branded Steelcase dealer showroom program, new marketing strategies for reaching small businesses, and new sales strategies for working with architectural and interior design firms
- May 2005 - Aug 2006Market Manager, Sales Resource Team / Steelcase• Served as a behind-the-scenes marketing consultant to the Steelcase sales organization for “must win” projects, brokering a variety of creative resources used to differentiate Steelcase in the marketplace, resulting in a regional increase of over $10m in incremental sales • Helped to create a new tactical sales training for Steelcase called Evidence-based Selling, emphasizing the role of storytelling and the use of key customer metrics to win new business
- Aug 2003 - Apr 2005Market Manager, A&D / Steelcase• Served Chicago’s architecture and interior design (A&D) community by calling on approximately thirty design firms, promoting the Steelcase brand and ensuring Steelcase’s participation in projects • Achieved $5.5 million in sales in eighteen months, significantly surpassing sales goal
- Jan 2003 - Jun 2003Interim Director of Development / CareFirst• Provided short-term fund raising and marketing oversight for a $1.9m nonprofit, managing donor development, advertising, grant proposals, and the development staff • Created and instituted a tactical development plan that includes the organization’s first donor segmentation model and target marketing strategy
- Sept 2001 - Dec 2002Asst to Director of Operations / North Park University• Assisted Director of Operations in management of marketing, budgets, human resources, board management and other operational issues while pursuing my M.B.A.
- May 2000 - Sept 2001Chicago Showroom Sales Manager / Turnstone• Managed the sales operations and showroom for Steelcase’s Turnstone brand, calling on dealers and establishing relationships with small and mid-sized architectural and design firms. • Achieved over $5.7 million of furniture sales, surpassing target sales goal by 48%.
- Dec 1997 - Apr 2000Chicago Showroom Manager / Steelcase• Managed Steelcase’s showroom in the Merchandise Mart and helped to launch new product offerings by personally hosting more than 1200 client visits to its Chicago facility. • Served as Systems Product Specialist, helping to win and protect accounts by assisting design professionals, distributors and fellow salespersons with technical and competitive product information.
- Jun 1994 - Nov 1997Contract Product Management / Steelcase• Defined customer criteria for four products in early stages of development, resulting in successful advancement through several stages of the development process. • Served as market research specialist, coordinating direct and secondary consumer research resulting in a more comprehensive understanding of consumer needs.
Education-
2001 - 2003North Park UniversityMBA
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1992 - 1996Michigan State University - The Eli Broad Graduate School of ManagementBA in Marketing
Additional Information-
Websites:
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Honors:See community activities listed in "Summary" above.
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Interests:History, social media, & hockey (Go Red Wings!)
